PLAE Packaging

PLAE

Packaging and Brand Design

 

Packaging Design that presents a playful and premium brand

The summer of 2016, I worked at PLAE for 2 months to create and lead the packaging design for the Adult shoes collection that will be launched in Fall of 2017. The goal is to create an packaging that accurately reflects the story of the brand, eco and operationally friendly. Due to the high end nature of the shoes, I chose the premium and lasting packaging design direction. A shoe box that people with treasure and repurpose.